Chandler, Alfred D., Jr., compiler and editor
Title GIANT ENTERPRISE: Ford, General Motors, and the Automobile Industry: Sources and Readings
Binding Trade Paperback.
Book Condition Very mild soiling to the spine, else near fine in wraps.
Edition First edition: Trade Paperback Original: Complimentary teacher's copy with publisher's slip laid in.
Publisher New York: Harcourt, Brace & World, Inc., (1964).
Seller ID 35667.00
From the Forces in American Economic Growth series, this study provides documentary records of the historical progression of the automobile industry--its marketing techniques and strategies with statistical reports and critical analysis. 242 pages.